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/Alza Brand Identity.
Client
Alza Alliance.
Scope
Brand identity & handoff
Date
A brand that rises. We turned the name itself into the identity: alza means rise, lift, moving forward.
Alza is a mobile-first digital bank for Spanish-speaking users. It needed an identity as simple and trustworthy as the product, with enough energy to stand out in a crowded, conservative category.
/Concept/
The symbol starts as a soft curve and straightens as it rises to the top right. Paired with a heavy, compact lowercase wordmark, it feels confident yet approachable, and works on its own as an app icon, favicon or social avatar.
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Project name
Description
4.9 / 5
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