samuel checa®

Local time:

March 02, 15:31
March 02, 15:31

/AItaca.

/2025/

Person wearing orange sunglasses with dramatic orange and red lighting effects creating an artistic portrait
Person wearing orange sunglasses with dramatic orange and red lighting effects creating an artistic portrait

Client

AItaca

Timeline

4 Weeks

Date

Jun 21, 2023

AItaca

I crafted Aitaca’s new visual identity—neutral palette, refined typography, and WCAG-compliant UI—delivering a premium look & feel that boosted brand recall by 20 % in A/B tests.

I designed the brand identity, design system, and sizing widget for Aitaca, a startup that lets shoppers find their ring size with a single photo. The responsive, white-label product lifted conversion by 12 % and cut ring returns by 28 % in its first pilot stores.

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients